How to Create Effective Landing Pages (For Free) That Will Help You Build an Audience, Drive Sales, and Grow Your Business
If you’re looking to grow your business, collect email subscribers, or launch a product, you’ve likely heard the term landing page. But what exactly is a landing page, and how can it help you succeed? Whether you’re promoting a new business idea or growing your email list, landing pages are a powerful tool for turning website visitors into loyal customers or subscribers.
In this guide, we’ll show you how to create effective landing pages with little to no money, using free tools and platforms that are beginner-friendly, yet highly effective. And yes, you can do it all without needing coding skills or a huge budget.
What is a Landing Page?
A landing page is a single webpage designed with a specific goal in mind. Whether it’s to encourage visitors to sign up for your newsletter, download a free guide, or purchase a product, landing pages are designed to lead your visitors toward taking a particular action.
You don’t need to spend any money to get started—there are plenty of free tools that let you design clean, simple landing pages in minutes. This guide will show you the best ones to use and how to leverage them to grow your business, audience, and bottom line.
How to Create a Landing Page for Free
1. Google Sites: Quick, Easy, and Free
Google Sites is a fantastic, no-cost option for building landing pages quickly. You don’t need any technical skills, and the drag-and-drop interface makes it easy to create a simple yet effective landing page. Google Sites offers free hosting and customization options, allowing you to personalize your landing page without worrying about complicated setups or costs.
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Pro Tip: Use Google Sites to test your ideas. Once your landing page gains traction, you can expand it with more features or even switch to a paid platform later.
👉 Start building with Google Sites
2. Carrd: Simple, Sleek, and Highly Effective
Carrd allows you to build minimalist, responsive landing pages without any coding. The platform’s free plan offers pre-designed templates, making it perfect for beginners who need a clean, professional-looking page. If you want more customization and the option to use your own domain, you can upgrade to a paid plan later.
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Best for: Simple, one-page sites with an emphasis on conversion.
👉 Create a landing page with Carrd
3. Mailchimp: A Newsletter and Landing Page Powerhouse
Mailchimp is often seen as an email marketing tool, but it also has landing page functionality that lets you build pages focused on growing your subscriber list. Best of all, the platform integrates with Mailchimp’s email marketing tools, so you can easily manage your subscribers.
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Pro Tip: Start collecting email leads with Mailchimp’s free plan, and run email campaigns to engage your audience and convert them into paying customers.
👉 Start using Mailchimp for free
4. Wix: Drag-and-Drop Simplicity with Flexibility
Wix is known for its user-friendly website builder, and it’s a great choice for creating landing pages. With Wix’s free plan, you can use their drag-and-drop editor to build a customized page using a variety of templates that fit your niche. Whether you’re promoting a product, service, or email sign-up, Wix has options for you.
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Best for: Businesses that need a flexible platform to grow with them.
👉 Create your landing page with Wix
5. Leadpages: Professional Tools for Serious Marketers
For marketers serious about increasing conversions, Leadpages offers advanced features, including A/B testing and conversion tracking. While Leadpages isn’t free, it does offer a 14-day free trial, which you can use to test their tools and optimize your landing pages before committing to a paid plan.
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Best for: Marketers who want to get serious about conversions and tracking their success.
👉 Start your free trial on Leadpages
6. ConvertKit: Great for Email Subscribers
ConvertKit is often seen as a tool for email marketing, but it also offers free landing page creation tools. With ConvertKit’s user-friendly templates, you can design a clean landing page focused on gathering email subscribers. Best of all, ConvertKit automatically integrates your landing page with its email marketing system, making it a perfect choice for building a solid foundation for your email list.
👉 Create your landing page on ConvertKit
7. Strikingly: One-Page Websites Made Easy
If you’re looking for simplicity, Strikingly offers one-page website creation. Their free plan gives you access to professionally designed templates, which you can easily customize for your landing page. It’s perfect for small projects or landing pages where a single-page format works best.
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Best for: Minimalistic, one-page websites that make a big impact.
👉 Start building with Strikingly
How to Use Your Landing Page Effectively
Creating a landing page is just the start. To truly succeed, you need to optimize your landing page to maximize conversions. Here are some tips to ensure your landing page works for you:
1. Keep It Focused and Simple
Don’t clutter your landing page with unnecessary distractions. Your page should have one clear goal—whether it’s collecting email subscribers or promoting a product—and should focus entirely on that goal. Make sure your call to action (CTA) is front and center.
2. Use Strong Calls to Action
A clear, actionable CTA can make all the difference. Use action-oriented language like “Get Started”, “Sign Up Now”, or “Download Your Free Guide”. Make your CTA buttons stand out to encourage clicks.
3. Offer Value
Offer something of value to your visitors in exchange for their action. Whether it’s a free eBook, discount, or exclusive content, providing something valuable makes it more likely that visitors will take the desired action.
4. Test and Optimize
The best way to know what works is to test. Use A/B testing for headlines, images, and CTAs to see what resonates best with your audience. Make sure to continually track performance and tweak your landing page for optimal results.
Why You Need a Landing Page
A well-crafted landing page is a vital tool for building your business, growing your audience, and making sales. It gives you a direct line to your audience, offering them something of value while guiding them toward a specific action. Whether you’re just starting out or scaling your business, landing pages are a game-changer in the world of online marketing.
Conclusion: Start Building Today
You don’t need to spend a lot of money to get started with landing pages. The tools above allow you to create professional-looking pages for free, so there’s no excuse not to start building your audience and growing your business today.
Take action now, use one of these free platforms, and watch how your landing page starts to convert visitors into loyal customers or subscribers.
